The Anime Metal
Since 2011, The Animetal has been a trusted source for officially licensed anime and manga merchandise.
In 2007, The Animetal was founded by enthusiasts dedicated to anime. In 2023, they expanded to Covent Garden, London, creating the Animetal Comic Con Store, offering Japanese pop culture enthusiasts a permanent space to gather, shop, and dine, open seven days a week at 28-30 Endell Street, WC2H 9AG.
The Animetal is committed to sourcing the rarest, newest, and most unique licensed items directly from Japan. They boast an impressive collection of over 2000 unique figures, statues, plushies, one-box items, gashapons, model kits, keyrings, posters, drinks, and snacks. Their extensive selection makes them a leader in official and licensed anime figures in Europe. They also actively combat bootleg merchandise at conventions and provide education on identifying counterfeit products.
The soft launch of the Animetal Comic Con Store offers a wide range of anime merchandise, including figures, blind boxes, plushies, clothing, snacks, drinks, and tableware. Upcoming additions include an official Studio Ghibli section and a cafรฉ serving sushi, bubble tea, and matcha ice cream for anime and pop culture fans to enjoy while shopping.